Driven by Quality and Experience


WIN visionary team of national and international professionals brings a collective experience of over 150 years in digital marketing, disruptive blockchain technologies and mobile app technology. These and other strategic alliances in combination with new technologies and our passion of finding new ways to serve others is the reason why WIN is posed to be a leading force in the rideshare space.



From a young age he showed his spirit of innovation in the industry. He worked as a professional technician in the MODASA industry, a national brand recognized for its potential in the automotive industry. He has more than 18 years of experience specialized in technical engineering of vehicular, agricultural, marine, and industrial

Thanks to the revolution of new technologies, the internet and globalization, he created “SERTEC DIESEL” the first company with a digital platform in the industrial sector. After been involved in a few technology business creation processes, he developed the first educational technology software in Peru  that he adapted in public and private schools.

He won the “First Prize for Business Creativity” award, organized by the Center for Promotion of the PYME (PROMPYME) of the Ministry of Labor of the Republic of Peru, in the year 2006. Jesus de la Cruz have been also recognized as an “Entrepreneur Mind that Transforms” by the Congress of the Republic of Peru and first level organizations.

His passion for leadership and discipline were the two main pillars that allowed him to specialize in professional development, financial education, neuromarketing and Neurolinguistic Programming (NLP).  As a network marketing leader, he managed and trained a network of over 85,000 members. In 2014, he created the first national network company in the transport industry. He now directs WIN Technologies expansion and his vision is not to build a big business to create great results but to build a big business to create the opportunity to impact the life of millions.



Miguel is an administrative engineer by profession with more than 20yrs of business management experience. His business passion and his professional career are shaped by magnificent life engines: Choqueco and Bodoque, his parents; Chirs and Cris, their children; and, Beatriz, the woman who completes her life.  Miguel manages the day to day operations of WIN Technologies and he is the financial strategist of our organization.  His extensive experience builds the objectives and goals for internationalization, through strategies that generate value and scalable profitability to our organization.

His high academic and work prestige allowed him to develop a high executive positions as General Manager of Solidarity of Lima Municipality, Manager of Admiration and Finance of Invermet (a private finance and investment company), Deputy General Manager of Pollos Service SA, General Manager of Municipal Company of Santiago de Surco, Manager of Administration and Finance of Prolife SA. He also worked as Financial Manager of RBC Televisión and corporate consultant.

He was held a position as a university professor of the Post Graduate Unit in Business School of the Pontifical Catholic University of Peru (CENTRUM). He also held a board position at various universities in Peru,SA such as University National San Antonio de Abad del Cusco, National University of Trujillo and other prestigious business schools in the country and abroad.

He holds an MBA from San Ignacio de Loyola University, an International MBA from the Quebec University of Canada and the Senior Management Program of the Private University of Piura. Also holds a PhD in Administration from the Federico Villarreal University.



Alejandro Ruiz “Alex” brings over 10 years of experienced as a Business Consultant and International Business Management to include the adoption of digital transformation solutions; as well as providing innovative solutions for the adoption of Blockchain and Smart contracts technologies. He also brings over 20yrs experience in the development of integral technological solutions implementing Virtualization Technology, Cloud IaaS, SaaS and PaaS solutions.